Commercial / Automotive
OBSIDIAN
A teaser for an electric GT where the car only appears in slivers of light.
A concept project made for the KomerStudio portfolio. Not a real client.
- Category
- Commercial / Automotive
- Format
- 16:9 · 9:16 · 1:1
- Runtime
- 0:30 / 0:15 / 0:06
- My role
- Edit, sound design, color, end card
- Deliverables
- Hero spot, Meta Ads and YouTube Ads versions (6-second bumper), website loop
01The idea
The car is never shown whole. A roofline, a headlight, a reflection on a wet floor, and the imagination fills in the rest.
02How I cut it
- 01
The rhythm speeds up: early shots hold for three seconds, the last ones for eight frames. The tension comes from the edit.
- 02
Every shorter version is re-edited from scratch. The six-second bumper has its own micro-story.
- 03
On the social versions, message and logo land in the first three seconds, where people decide whether to keep watching.
03The look
A black studio, one moving light, a wet floor. Anamorphic flares, few and well placed.
04Motion · Sound · Color
Motion
A minimal end card with a slow logo reveal.
Sound
An electric hum instead of an engine, and full silence right before the logo.
Color
Almost black and white. The only color is the blue of the headlights and the red of the tail lights.
05What you get
A campaign with one visual language that looks expensive in every format, from YouTube pre-roll to a vertical Story.
06Preview
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Clean Signal
Motion Design
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